Friction plate competition is quality rather than price
As far as the current friction plate market is concerned, many friction plate manufacturers still use price wars as a major weapon to occupy the market. Once the price is reduced, it will bring the favor of many customers and cause many manufacturers to follow suit blindly. But for the long-term development of the company, the price strategy of not paying attention to quality and after-sales service is completely inappropriate, because too low price will definitely affect the quality of the friction lining and the backwardness of after-sales service, thereby reducing the trust of customers in the entire friction lining market .
How to win the trust of customers and how to retain customers are issues that every friction plate manufacturer must consider. As more and more manufacturers of friction discs compete to enter, the competition in the friction disc industry is getting bigger and bigger. The competition between friction plate manufacturers has advantages and disadvantages. On the one hand, it promotes independent research and development and innovation of manufacturers, continuously improves friction plates, and improves service quality. On the other hand, some manufacturers win the market by lowering prices, regardless of the quality of friction plates. And after-sales service, there is no brand awareness at all, which makes customers lose trust in domestic friction plates.
As we all know, the quality of the friction plate is particularly important for friction materials. The high wear resistance, no noise and no pollution of the product are closely related to the quality of the friction plate. For the friction plate, the cost and profit are relatively fixed, because the selection of the raw material of the friction plate to the processing technology and process has little difference in the whole industry, so the price of the friction plate is generally relatively stable, and the fluctuation is only based on the raw material cost small-scale fluctuations caused by changes. If you want to adjust the price significantly, you must reduce the selection of raw materials, processes or personnel, which will inevitably affect the quality of the friction plate and the overall after-sales service.
Therefore, the competition among friction plate manufacturers should not rely on price, but seek breakthroughs in technology. Only when the friction plate manufacturers start from their own quality and continuously improve the high wear resistance, no noise, no pollution, durability and safety of the friction plate, can they truly bring efficiency to customers and win trust.
