Five problems beset the development of construction machinery parts industry
Since 2015, due to the overall downturn in the market situation, the pressure of enterprise operation has increased, making the living space of construction machinery parts enterprises become more narrow and difficult.
At the recent China Construction machinery Parts industry annual meeting and the council, Jia Xiaowen, secretary general of the China Construction Machinery Industry Association Parts Branch, analyzed the current situation of the parts industry with the theme of "Innovative development, adjustment trend, seeking opportunities in the dilemma".
She pointed out that at the time of the rapid development of the construction machinery industry, for a hundred flowers blooming parts of the enterprise, as long as it can be done for a large construction machinery OEM supporting, find a long-term supply of enterprises, it is equivalent to finding a tree that can be relied on for a long time. Nowadays, the situation of China's construction machinery industry is stagnant, the overall decline in product sales, and the liquidity crisis, resulting in the general dilemma of parts enterprises. At present, although there are a large number of enterprises in China's construction machinery parts industry, the strength is weak, and the product types are complex, and the output value is low compared with the host. The outstanding performance is: the organization structure of spare parts production enterprises is loose, and the product homogenization is serious; Lack of large enterprises and enterprise groups with independent intellectual property rights, outstanding main business and strong core competitiveness. In addition, the following five problems are also "stumbling blocks" that hinder the development of the industry.
Oems pass on the crisis resulting in tight cash flow
From 2011 to 2015, the construction machinery industry declined for four consecutive years, resulting in an increasingly difficult situation in the parts industry. On the one hand, because of the previous expansion, the capacity is now over-saturated, and the pressure of bank lending is very high. On the other hand, some supporting Oems not only do not have the ability to help parts enterprises tide over difficulties, but also occupy a large amount of sales money, and even use the host products as payment, resulting in increased operating burden of parts enterprises. Some parts companies choose to sacrifice part of the interests, through price reduction sales barely support, the difficulty of production and operation is almost to the brink of collapse.
Product quality is not high structural shortage
Reliability and durability have always been the hard damage of China's construction machinery parts, and the quality of parts directly affects the life of the whole machine product. The independent innovation ability of China's construction machinery high-end parts products is weak, the test means are traditional, and most of them still stay in the stage of imitation and replication of similar foreign products, and the reliability and durability of products have a big gap with foreign products. At the same time, the industry generally has a bad atmosphere, what products to make money, enterprises through low-end products repeated investment, repeated construction to obtain profits, resulting in low-end parts and components of the product homogenization is serious, high value-added technology of high-grade product varieties are still less, the contradiction of structural shortage of products is becoming increasingly prominent.
Core components need to be broken through
The core parts of construction machinery mainly refer to high-end hydraulic components, transmission components, control systems and power systems. Compared with the advanced level of foreign countries, the research and development cycle is 2 to 3 times that of similar foreign products, and the durability is 30% to 50% of similar foreign products. Compared with foreign countries, China's construction machinery accessories started late, high-end high-pressure plunger type hydraulic motor, hydraulic pump, integral multi-way valve components and power shift transmission, drive axle and other key parts of construction machinery manufacturing technology has not been a comprehensive breakthrough, and now most of the key parts of the host are still purchased from abroad.
Vicious competition has fallen into a vicious circle of price wars
Up to now, China's parts industry has not formed a competitive system conducive to the virtuous cycle of the industry. Affected by the fierce unfair competition between the whole machine products, the whole machine enterprises pay attention to the price of the product rather than the quality of the product when purchasing the spare parts, resulting in the vicious price competition between the spare parts industry enterprises. In order to win more orders, enterprises will focus more attention on competitors, even if they do not earn money, but also to fight opponents. Some companies have been forced to fight back, engaging in price wars that have resulted in a vicious cycle of attacks on each other. This will not only cause the development of the industry to put the cart before the horse, but also further push the development of the enterprise itself to the brink. In fact, low-price competition in the market only plays a "spoiler" role, not enough to accomplish things, more than failure. In the end, low prices are always difficult to last long, and sooner or later, they will be defeated in the face of cost performance.
The post-market order needs to be regulated
In the after-sales and maintenance market, the user distribution area is wide, the size of the dealer is different, and the parts distribution is not easy to manage. On the one hand, the original supporting enterprises must accept the pressure from the complete supporting enterprises, and a large number of high-quality products that the new machine can not digest enter the market at a low price, intensifying the competition. On the other hand, due to the complex product circulation channels, all kinds of accessories brands complex, driven by the interests, fake and shoddy products flooded construction machinery parts market, every year the industrial and commercial departments are constantly investigating and dealing with fake and shoddy parts, some industry enterprises are also actively participating in the exposure of counterfeit events, but parts around the fake wind is still prevalent.
Opportunity favors the prepared mind
China's construction machinery accessories industry undertakes the task of supporting various types of construction machinery Oems, accessories not only reflect the core technical level of the host, but also focus on showing the excellent performance of the host guarantee.
Jia Xiaowen said that although under the current situation, China's economic growth has slowed down, China's construction machinery industry development suffered a trough, fortunately, the construction machinery parts industry has realized that this is to remove impetuous, precipitate the essence of the necessary stage, so big waves, wash the dregs, healthy development is just around the corner. In the critical period of transformation and upgrading, only adjustment, enterprises can survive; In the key stage of eliminating the fake and preserving the true, only by adjusting, the parts industry can open a new situation of healthy development.
To be specific, it is urgent for accessory enterprises to establish professional and fine internal production division through innovation in technology, business model, management method, service concept and means, provide products and services that others do not have, and tap the demand and market that others have not found. It is urgent to adhere to the independent innovation model that combines original innovation, integrated innovation, introduction, digestion, absorption and re-innovation, and build a collaborative innovation system with enterprises as the main body and combining production, university, research and application. It is urgent to actively explore the market, establish their own brand influence, and gradually realize the transformation from "selling products" to "system integration suppliers".
The future development of China's construction machinery parts industry depends on the support of the environment, but the core is the own efforts of all practitioners in the industry. The large-scale, non-standard, small batch, high investment and other natural attributes of the construction machinery industry determine that in a long period of time, the existing production and sales model will not appear subversive changes. Fashionable concepts such as the Internet, intelligent manufacturing, and Industry 4.0 are only tools and means that the industry can choose to improve efficiency and reduce costs, and are selective applications, rather than blindly following up or passively cutting.
She called on her colleagues in the industry to give up impetuous, do not wait and see, because the opportunity is only for those who are prepared. Industry practitioners should work hard to practice internal skills, strengthen independent innovation capabilities, and accelerate the formation of independent technology and independent brands, so as to promote new competitive advantages and development growth points.
